BNV Project Overview and Campaign Details

Project Introduction and Highlights

BNV is building a SocialFi network powered by AI avatars for fashion lovers, gamers, and cultural hypebeasts to express themselves with infinite creative possibilities.

Introduction

Brand New Vision (BNV) is a digital fashion, identity, and culture project that guides designers and brands through the intricate landscape of Web3 while respecting their heritage and aesthetics. Multiple applications enable co-creativity, contests, rewards, AI personas, and a decentralized social feed. BNV is launching the Fa$h coin to revolutionize the digital and physical fashion economies for users in both Web2 and Web3, driving forward the integration of digital fashion with real-world benefits.

Key Highlights:

• ME:ID: A mobile and browser-first application capable of onboarding millions of new users into Web3 economies. The BNV ecosystem is a main gateway due to its focus on fashion.
• BNV Protocol: Enables independent designers and creators to join the ecosystem and monetize their 3D work as part of the BNV Creator Community (BNV-CC).
• Fashion Heritage: Originating from the fashion world, BNV allows users and creators to connect with authentic brands in a new paradigm of Web3-powered co-creation and rewards.
• Supporters and Partners: Backed by robust early supporters and partners, including Animoca Brands.

Product

The Gamification of Style

BNV has launched ME:ID as the first step in creating a new model for digital fashion, style, identity, and culture. Users can sign up with a simple social login and immediately engage in styling activities and contests with a deployed smart wallet enabling full Web3 integration without any onboarding pain points. BNV includes AI, PFP, Music, and Art integration into the process.

The Network of Next

The beta deployment of ME:ID allows individuals to create their own persona on top of their avatar, leading to the creation of the first immersive open Web3-powered social movement.

• Customizable 3D AI Agents: Fully customizable 3D AI agents interoperable with gaming and social applications, allowing Gen Z, Gen Alpha, and Web3 champions to express themselves in various realities.
• SocialFi Powered by AI: Human-like and autonomous AI agents, such as GPT-4o, bring new social experiences never seen before.

Problem

• Limited Utility in Digital Fashion: Digital fashion is currently restricted to collectibles, filters, or GenAI-infused image manipulation, with no other utility or value creation opportunity. BNV offers a platform for claiming and earning Fa$h through existing or assigned smart wallets.
• Lack of Platform-Agnostic Protocols: Digital fashion creators lack platform-agnostic, IP-preserving, and fashion-focused protocols for creating, earning, and gaining recognition.
• Unfair Revenue Sharing: Platforms like Roblox and Fortnite have ambiguous and complicated payout rules, leaving creators with little influence over revenue sharing.

Solution / Value Proposition

• Earning and Spending Fa$h: BNV ensures all ecosystem participants can earn and spend Fa$h in various ways, with the Gross Ecosystem Product (GEP) per wallet measured in Fa$h as a critical metric.
• Immediate Utility for Token Holders: BNV and ME:ID offer immediate utility for token holders of digital fashion assets and community tokens, enabling earning opportunities within ME:ID and beyond.
• Fa$h Token: Provides in-app utility and rewards creators, doubling as a governance token for an ecosystem designed to mitigate fashion industry damages. The Fa$h token also incentivizes eco-friendly fashion projects, making it a unique player in the digital fashion space.
• BNV Protocol: Mixes real-time rendering standards with high modularity and customizability for fashion designers, supporting an array of applications from digital wearables to interactive AI avatars.

Business Model and Revenue Streams

Current Monetization Options

• BNV LTD: Primary sale and secondary royalties from wearable NFTs and Visionaries NFT collection.
• Brands and Designers: Primary sale and secondary royalties from wearable NFTs.
• Visionaries NFT Collection: Secondary royalties donated to the foundation treasury.
• BNV Wearable NFTs: Secondary royalties, with 10% donated to the foundation treasury.

Upcoming Monetization Options

• BNV Protocol: Fees in Fa$h from app developers and 3D artists.
• BNV Creator Community: Certified creators selling wearables via the Vending Machine and revenue sharing from primary sales.
• BNV LTD: Marketplace operator, contest organizers, and sponsorship fees.
• ME: ID Owners: Subscriptions and tips from other ME:ID users.
• BNV Wearable Owners: Rental income in Fa$h.

Target Market

ME:ID

Creator gamers on platforms like Roblox, Fortnite, and Minecraft who will continue creating content around avatars, wearables, music, art, memes, emotes, and AI personas.

ME:AI

Social media influencers, celebrities, and IPs looking to grow their following and offer new forms of scalable engagement.

Vending Machine

• Sellers: Fashion brands and designers, established IP owners, and BNV Creator Community.
• Buyers: Users of ME:ID and other interoperable 3D games and worlds.

BNV Protocol

Digital fashion designers and 3D artists.

Investors

Partners

Marketing Strategy

• Styling Contests: Regular styling contests sponsored by fashion brands, gaming, and sports IPs with attractive prize money hosted on ME:ID
• Organic Sharing: Users earn by participating in styling contests and voting, expanding the community organically.
• BNV DAO Promotion: Educate potential participants about the power of open governance, holding Fa$h, and voting for projects beneficial for the planet.

Team

• 

  Richard Hobbs

  CEO

  • Over 30 years in the global fashion industry, founded Brand New Vision Ltd to revolutionize the apparel industry with digital fashion, gaming mechanics, and AI.
• 

  Daniel Lin

  CPO

  • Expertise in the intersection of fashion, crypto, and metaverse, leading tokenomics design and product development for the Fa$h economy and BNV ecosystem.

Token Utility / Use Cases

• Purchase Tokenized Wearables: Users can buy wearables from The Vending Machine.
• Trade NFTs: Buy and trade BNV wearable and visionaries NFTs on royalty-respecting marketplaces.
• Rent Wearables: Rent tokenized wearables from ME:ID or BNV marketplace.
• Customization: Pay to customize the color and materials of branded wearable NFTs.
• Access Tools and Services: Unlock various tools and services within the BNV platforms.
• Sponsor Challenges: Fashion brands can sponsor styling challenges, gaining global marketing exposure.
• Voting Power: Participate in governance within the BNV DAO.

Token Deflation

• Hard Cap: A maximum of 1 billion units to minimize unwanted inflation and ensure token scarcity.
• Circulating Supply: Managed to match ecosystem growth and prevent inflation, maintaining token value stability.

Tokenomics

Project Roadmap

• ERC-4337 Smart Wallets: Implement seamless onboarding and purchase experience to scale the BNV ecosystem.
• ME:ID Upgrade: Allow creation of 3D AI avatars suitable for content creation, games, and virtual worlds.
• Governance Framework: Collaborate with BNV Foundation to expand ecosystem reach via initiatives beneficial to BNV's product suite.
• BNV Protocol Upgrade: Support more 3D applications to boost the Fa$h economy and BNV DAO treasury.

Campaign Details

To celebrate the upcoming release of the Fa$h Token by BNV, $200,000 in Fa$h Token Rewards has been allocated to the BNV Road-to-IDO Campaign. This campaign aims to expand the BNV ecosystem and community, rewarding the most active users on the platform and across social media. Your level of activity and engagement directly increases your potential to earn more Fa$h tokens! Magic Square is proud to host and manage this campaign, offering complete support to all participants.

• 

  Prize Pool$200,000 in BNV Token Rewards
• 

  Campaign Duration12th of July - After the BNV IDO
• 

  Reward Vesting15% on TGE. 3 months cliff and 6 months vesting

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